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In this brilliant and original book, Malcolm Gladwell explains and analyses the ‘tipping point’, that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
- Author
- Malcolm Gladwell
- Publisher
- Hachette Uk Distribution
- Category / Genre
- English Adults, English Books, General Psychology, Psychology
- ISBN
- 9780349113463
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